Amazon Pre-order Changes

Amazon changed their pre-order policy a couple of days ago from 90 days to 1 year. In addition, you can now extend your book a month from the pre-order date you’ve set without any penalties (one time exception).

I believe this is going to change the landscape of Amazon. How? I’m not sure yet. I have a couple of theories. I think ad spend will increase and keywords will become more competitive. I also think you’ll be seeing more of the big names at the top of the charts for a longer period of time. Competition is going to get more tough but it won’t be hopeless. There are still plenty of opportunities.

I read someone’s comment on Facebook that authors are limited to 10 pre-orders at a time. I haven’t looked up the veracity of this statement but if it’s true then it should curb the number of titles competing against each other and things won’t get too out-of-hand.

How does this change affect my release schedule? Personally, it’s a relief that I don’t have to release a book within a 90-day window in order to get the pre-order link for my back matter. I do have to restructure my publishing schedule to take into account the changes and I’m debating the merits of having a preorder up so early.

Rapid releases are great, but personally I believe it’s better for a book to build momentum over time and slowly gain a large readership. That’s why I’m in favor of long pre-orders and time in between releases.

I’m going to have a few release experiments in 2020 such as:

  • Rapid releasing 5 books in a series in one month.
  • Releasing 1 book in a series two months apart for the year.
  • Releasing 3 books and 1 volume (3 books in 1) within the same sub-genre on the same date to compare which approach is the best for income.
  • Releasing 3 books on Amazon in a single day without having them on pre-order.

Now that Amazon has extended pre-orders I can start my experiments earlier. Over the next couple of weeks I’m going to finalize my covers and blurbs so that I can start putting up a few of my 2020 releases for pre-order.