Amazon Ads: 1-9 September 2019

I’ve gotten 68 pre-orders from 1-9 September, averaging 7 books a day. My pre-order record in a single day is 11. In another lifetime that number was in triple digits but a fresh start requires humble expectations.

Why 11 when you can see 12 right there? Well, one pre-order was returned that same day taking the total down to 11.

I’ve referred to advertising as burning money in the past because it is the way I do it. However, I’ve come to a decision that I’m going to set this book up as a loss-leader in order to get the beginnings of a readership. There isn’t much money to be made when advertising a 99c book unless you get readers hooked and buying the next books in the series. I’m going to treat it as such. This book will be the launchpad of my publishing career and it’s worth spending money on that.

My launch strategy involves increasing the spend on Amazon Ads when the book is live and signing up for newsletter promotions. I think a lot of KU readers hunt for books that way so I believe it would be effective in getting more borrows.

Another method I’m going to use is free author promotions. I’ll discuss that in more detail in the next post.

I’ll share how much money was spent advertising the book if it recoups its losses. Until then, I’ll share how many pre-orders I’m achieving and if I beat the record of 11 per day.